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CLOSING
DEALS
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  • 100+ US sales executives
  • 10 YEARS in business
  • 2 DATABASES (50M contacts)

Lead generation and sales powered by human intelligence and reliable business data

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Trusted by
  • Jedox
  • Zurich
  • Zoho
  • Сlickworker
  • OurCrowd
  • Fullscreen

Thousands
of qualified leads
generated for
happy
customers

Martal Group is the gold standard for companies seeking lead generation and business development in North America. We've exclusively serviced B2B technology companies at various stages of sales maturity for over a decade. From increasing leads and improving traffic to negotiating deals and signing contracts, we add value throughout our clients’ pipeline.

Our team has sourced leads for SaaS, IT services, and IOT vendors who cater enterprise software, location-based services, cybersecurity, cloud migration, backup products, search relevance, data annotation, e-commerce enablement, video analytics, consumer insights, sales performance management, cloud backup, fleet management, AI powered applications, and more.

MEET THE TEAM REPRESENTING YOUR BRAND

North American
Based
Sales
Team

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How Martal Group is different

Selecting a vendor in today's lead generation market can be challenging, with the similarities among many agencies often leading to confusion. As a unique core competency, Martal employs an exclusively North America-based team of experienced B2B sales reps. At Martal, truly understanding our clients' goals and the unique value offering is our proven strategy that delivers.

As your company requirements grow, Martal’s team servicing your account does too. When sourcing leads for our clients, we leverage real-time intent data to detect keyword surges for your unique offering. This allows us to pinpoint companies that are looking for products or services in your industry and engage decision-makers with personalized outreach during their vendor assessment process.

  • NORTH AMERICAN
    BASED
  • MID & SENIOR-LEVEL B2B
    SALES TALENT
  • TECHNOLOGICALLY
    & CULTURALLY ADEPT
  • BUSINESS SAVVY
    & INTELLECTUALLY CURIOUS
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Managed Sales Service
Outbound lead generation

Get the Right Prospect Data

We’ve got the right prospect data and sales talent you need to find your next customer. We integrate with leading market intelligence vendors to provide our customers relevant B2B contact information. Our researchers use a proprietary workflow to create sales opportunities and target your ideal buyer profile and potential addressable market.

Develop Your Sales Machine

Our managed sales team builds custom workflows that drive prospect engagement with multiple personalized sales touchpoints. We route active prospects to your sales team or onboard new clients for you. We cater Omni channel mass campaigns using calls, emails and Linkedin. We also practice Account Based Marketing, targeting shortlisted accounts or stakeholders.

1 Research — Ideal
Buyer Profile (ICP)
Omnichannel Campaign —
Emails, Calls, LinkedIn
2 Outbound List
3 Personalized
Outreach
4
Lead Nurturing
Campaign
Market Qualified
Leads (MQL)
Sales Qualified
Leads(SQL)

Build brand awareness
Inbound lead generation

Maximize your online presence

Martal caters various services aiming to boost your brand recognition and online presence. Let us manage your marketing campaigns, blogs, and social media to maximize traffic and site visits. Our bloggers and publishers will create articles and build backlinks to improve your website ranking and accelerate organic web traffic in your target region.

Convert website visits into customers

Martal uses inbound lead generation strategies to direct all qualifying prospects from your site to our sales representatives. Our sales team qualifies inbound leads using the B.A.N.T. methodology and books discovery calls with engaged prospects. Our sales reps can also lead introductory demo calls, acting a seamless extension of your sales team, guaranteeing a steady conversion rate.

Organic Traffic Boost
1 Blogs, Social Media,
Landing pages...
2 Website Traffic
3 Inbound Leads
4
Demos
Conversions and Sales

Get a hand-curated sample of leads
for free

Select youR
IDEAL CUSTOMER
PROFILE

your
соntact
information

Form submitted.
ONE OF OUR SALES REPS
WILL CONTACT YOU SHORTLY

1 Get a hand-curated
sample of leads for free
2 Select your ideal
customer profile
3 Your contact
information

Choose the right service tier

  • Tier 1

    Lead generation

    Create customized target lists and marketing campaigns, monitor prospects engagement and initialize outbound calls. Get qualified leads delivered to your CRM.

  • Tier 2

    Lead generation & Customer onboarding

    Build your deal flow, develop customized offers, facilitate closing process, negotiate with prospects and onboard new clients.

  • Tier 3

    Lead generation, Customer onboarding & Account management

    Build your deal flow, facilitate customer acquisition, create and execute long- term strategy for maximizing customer value.

Our Process
Choose Your Team Profile

Sales Operation Manager

Responsible for communicating your overall campaign progress including objectives and KPIs set, positive results generated, and continuous monitoring and improvements throughout

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  • Fractional VP of Sales

    Responsible for developing your go-to-market strategy and product market fit, creating campaign collateral, and building your sales funnel

  • Fractional Marketing Manager

    Responsible for researching your prospect personas, monitoring customer intent, curating prospect lists and launching campaigns

  • Dedicated SDR (optional)

    Responsible for engaging your prospects and generating meaningful results through personalized sales cycles

Our Engagement
Model

Our sales team will invest up-to 20 hours learning, strategizing, and finalizing your marketing collateral (a process typically taking 1–2 weeks).
Following that our action-items will include:
  • Facilitating both direct sales and channel partnerships
  • Developing pre-qualified leads lists – up to a few thousand per month
  • Personal messaging templates
  • Outbound email outreach and calls
  • Individually personalized outreach (Account Based Marketing)
  • Conversion tracking & KPI analytics
  • Attending conferences and setting appointments at trade shows (at an extra cost)
  • Appointment booking, discovery calls and demos led by US based VP Sales
  • Publications that will build back-links & increase your website’s SEO and foot-traffic (at an extra cost)
  • LinkedIn invites & messaging
Average monthly
leads funnel

Grow
your sales and attract new customers

month
1
Total prospects targeted
3000  –  5000
2
Total emails sent
9000  –  12000
3
Total emails opened
2000  –  3000
4
Total calls
250  –  450
5
LinkedIn followups
600  –  700
6
Total responses
150  –  200
7
Total qualified leads
20  –  30
8
Total flipped leads
10  –  15

Sampling of Verticals Served

  • Automotive
  • Retail
  • E-commerce
  • Government
  • Telecom
  • I.T.
  • Ad Tech
  • Financial Services

RECENTLY SOURCED AND CLOSED DEALS WITH

  • WalmartLabs
  • Pinterest
  • Samsung
  • Wix
  • Honeywell

See what customers have to say about Martal

  • Crowd
    4.9 out of 5 stars
  • Clutch
    4.8 out of 5 stars

200+ Teams trust Martal
People love Martal, BUT DON'T TAKE OUR WORD FOR IT...