Clickworker
by Martal team
About Clickworker
Company Target & Verticals
Clickworker is a leading micro tasking marketplace, being ranked the top company in crowdsourcing niche. Clickworker cloud technology platform caters data management and web research services as well as AI algorithms training. Clickworker is targeting global IT companies, managing complex AI projects.
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Industry Publishing
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Company Size 11-50
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Headquarters Germany
Responsible Team:
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James CharlesSales Operation Manager -
Indiana SoncheduFractional Marketing Manager -
Mary JohnsonFractional VP of Sales
Solution
What was the scope of Martal involvement
Clickworker sales team defined the target customers profile for the company service line, and we at Martal Group developed a go to market strategy for every target segment. Today a dedicated team of three executives oversees the whole sales and marketing process for Clickworker.
The team attends trade shows where they represent Clickworker, creates prospect lists, and runs omni channel outbound campaigns. The contracted team is also nurturing warm leads and closes contracts for Clickworker.
Results & Feedback
The impact of the engagament
Martal Group created a new revenue stream from scratch, closed deals with over 60 companies, created master service agreements with three Fortune 50 companies and was able to support a full marketing and sales operation in the U.S. market. Clickworker have reinforced existing customers relations and acquired new partners as well. As of today, Martal team is managing over 1.2M$ in annual sales.
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3master service agreements
with Fortune 50 companies -
60deals
with new companies
Project management performance
The teams have a weekly call and share regular updates on the project and pipeline status. Teams also use email, Microsoft teams, WhatsApp messaging and video conferences to stay in touch. Clickworker have achieved a good work
Sales strategies used
Our sales team have built two different workflows that drive prospect engagement. We practice Account Based Marketing (shortlisting target accounts and reaching the right stakeholder at the right company) and we are running email, LinkedIn, and cold calls campaigns targeting Data Scientists.